Andreas Braun

I have studied the graphic design of Swedish authorities and mixed it with the visual expressions of heavy metal music. By combining these two, I’ve chosen to lay bare powerlessness and the individuals who are in need of the authorities’ help and services. The authorities force the individual into a mould, regardless of whether or not the mould fits the individual. To visualise this, I’ve focused on word images and wordmarks. I’ve tried different expressions and levels of visibility and legibility through the graphic design of the letters. My working method has been to copy, reconstrue and modify existing logotypes to then create my own. What do the wordmarks of the authorities and heavy metal music look like? What happens if they are changed? What impression does the graphic design make, and what impact does it have?