{"id":102,"date":"2024-02-27T15:39:48","date_gmt":"2024-02-27T14:39:48","guid":{"rendered":"https:\/\/konstfack2024.se\/about-the-visual-identity\/"},"modified":"2024-05-02T11:48:23","modified_gmt":"2024-05-02T09:48:23","slug":"about-the-visual-identity","status":"publish","type":"page","link":"https:\/\/konstfack2024.se\/en\/about-the-visual-identity\/","title":{"rendered":"About the Visual Identity"},"content":{"rendered":"<p>The concept for the Degree Exhibition identity explores the links between weaving, cross-stitch embroidery and early internet pixel aesthetics. With weaving as a metaphor for the school\u2019s role as a place for learning and making connections, we wanted to create something that can be seen as a collective tapestry that reflects the complex, interwoven relations within Konstfack as an institution.<\/p>\n<p>Influenced by the guiding role of the grid, all the visual elements are tied to a framework reminiscent of weaving patterns or digital pixel art. Incorporating textile-inspired motifs and typography inspired by cross-stitch embroidery, our approach challenges the modernist minimalist aesthetic by paying homage to the tradition of ornamentation.<\/p>\n<p>Linn Henrichson and Lars H\u00f8ie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The concept for the Degree Exhibition identity explores the links between weaving, cross-stitch embroidery and early internet pixel aesthetics. With weaving as a metaphor for the school\u2019s role as a place for learning and making connections, we wanted to create something that can be seen as a collective tapestry that reflects the complex, interwoven relations&hellip; <a class=\"more-link\" href=\"https:\/\/konstfack2024.se\/en\/about-the-visual-identity\/\">Continue reading <span class=\"screen-reader-text\">About the Visual Identity<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3850,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-102","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/pages\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":4,"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/pages\/102\/revisions"}],"predecessor-version":[{"id":3852,"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/pages\/102\/revisions\/3852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/media\/3850"}],"wp:attachment":[{"href":"https:\/\/konstfack2024.se\/en\/wp-json\/wp\/v2\/media?parent=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}